Noticeably less expensive than other options locally, this was a really good choice and excellent value for money.
A reasonably short walk to the beach, good (if expensive) shopping and restaurants.
I got a corner room with a decent sea view (it is set back further than some of the other options) which was a decent size, had nice toiletries, a good TV and (a very) small but perfectly formed balcony.
My rate was half board, with both meals being in the "adequate" envelope.
Masada Cable Car is maybe 15 mins away, if you are coming from the north via the inland road allow time to stop at one of the lookout points for the breathtaking view.
Again, a good option if you are visiting the area on a budget.